Hispanic Healthcare Insights
The U.S. Hispanic population is now close to 60 million strong and growing. Yet, it’s surprising that many over-the-counter health...
LATINA POWER!
The buying power of the Hispanic community continues to grow dramatically! A report by the Latino Donor Collaboration states, Hispanics...
Brands, Are You Missing Your Share of Hispanic Sales?
As a good Brand manager knows (or should know), the key to the Hispanic Household is the Latina Gatekeeper. And to reach that...
A market with more customers than all of Canada!
There is a consumer market in the U.S. that is larger in population than our neighbor to the north, Canada the surprise yet still largely...
In order to Increase Hispanic Sales know the Latina Gatekeeper
When it comes to increasing your Hispanic consumer sales, the key is the Latina gatekeeper. You need to get to know her. The...
Is your facility “Hispanic Ready”? Your Store, Hospital, Clinic?
It is surprising to see the blank faces of CEO’s and CMO’s when I ask them this question: is your facility “Hispanic ready”? In some...
Mobile is helping level the playing field for Hispanics!
Mobile is helping level the playing field for Hispanics! In the past, research showed Hispanics including students, had much less access...
Understanding health care trends among Hispanics
With the U.S. Hispanic population now 50 million strong and growing, it is surprising that most over-the-counter health care brand...
The Hispanic Millennial Mistake!
Brand managers are becoming more and more aware of the importance of Hispanic millennials: • Hispanic Millennials currently represent...
Drive Sales with Hispanics with Fresh, CleanScents
Hispanics are very conscious about fresh scents, in their laundry detergents, household cleaners, body soaps, body and facial lotions,...
