
HISPANIC NOTES
A BLOG ABOUT BUSINESS & CONSULTING
Welcome
Hispanic Notes was created by Hispanic Marketing expert, Joe Lopez CEO of Lopez PR & Marketing Group. A few years ago, Joe noticed a strong interest companies in his insights and expertise on the Hispanic culture from marketing leaders at regional and national. As Joe Lopez puts it, "people saw how at Lopez PR & Marketing Group is helping our clients expanding their Hispanic sales and visibility."
(Note: Lopez PR & Marketing Group has had clients like McDonald's, Tenet Hospitals, Ford, HCA Hospitals, Procter & Gamble, and Walmart) "I would get questions and phone calls from people that I met at different conferences on what I thought was missing with their Hispanic marketing efforts." Also, "many companies were taking their English efforts and just translating them without paying attention to what drives us, how we think, and the knowledge of what our marketing hot buttons are," states Joe Lopez.
​
Through Hispanic Notes, Joe aims to share his expertise and everyday grassroots insights of the Hispanic culture to educate brands on effectively engaging with this dynamic and influential community. With Hispanics representing over 65 million people and $3.4 trillion in buying power of the total US population, Joe saw Hispanic Notes as a platform to bridge cultural gaps, support businesses in building meaningful connections and relationships with Hispanic consumers, and elevate the role of the Hispanic market in mainstream marketing.​

WANT TO CONNECT?
Call (915) 772-8018

JOSE LUIS LOPEZ
CEO/CHIEF MARKETING OFFICER
Lopez PR & Marketing Group