Joe is the trailblazer. Having an instant passion for marketing since his college years at The University of Texas at El Paso, Joe is keen on developing strategic marketing solutions, and generating numerous accounts for Lopez Marketing. With more than 30 years of experience developing and supervision local, regional and national campaigns for his clients, Joe is the empresario that founded Lopez Marketing Group.
After having been Sales Manager and Product/Brand Manager for the Coca-Cola Foods division, Joe founded Lopez Marketing Group. This has earned him extensive packaged goods brand marketing experience. The agency has become the largest Hispanic-owned marketing consultant firm in El Paso. It continues to grow not only locally and statewide, but at national levels, providing marketing solutions and public relations support to clients such as Ford, Procter & Gamble, Energizer, Coca-Cola, Campbell’s, Walmart, Jarritos and many others.
Being exceedingly business-oriented, Joe has served on the Board of Directors for United Way in El Paso, the U.S. Hispanic Chamber of Commerce and the Bronx Hispanic Chamber of Commerce. He was Chairman of the El Paso Hispanic Chamber of Commerce and the State of Texas Hispanic Chamber of Commerce (TAMACC). Additionally, Joe served as an advisor to the New York State Coalition of Hispanic Chambers of Commerce.
Joe continues to lead Lopez Marketing Group, bringing forth his entrepreneurial spirit to new markets. He is very involved in giving back to the Hispanic Community in Texas and New York.
A BLOG ABOUT BUSINESS & CONSULTING
JOSE LUIS LOPEZ
CEO/CHIEF MARKETING OFFICER
LMG Marketing Group